TubeFest 2026 agenda
The running order from the 2026 conference.
This is the 2026 programme. TubeFest 2027 tickets are on sale now, with that line-up announced closer to the event.
Friday, 24 April 2026
Before the Hook: How Viewers Decide to Trust You in Under a Second
Creators spend a huge amount of time optimising hooks, storytelling, and retention, yet viewers often decide whether they trust someone before a word is spoken. In this session, Adrian explores how credibility and authority are formed visually, and how small on-camera choices shape perception long before content has a chance to land. Drawing on over a decade of experience using video as his primary platform, he’ll demonstrate how professional presence can be created with far less space and complexity than most creators expect. This is not a technical tutorial or gear breakdown. Instead, it’s a reframing of how audiences judge video, especially in an increasingly crowded content landscape. Attendees will leave with a fresh perspective on their own videos and a clearer understanding of what they may be communicating before the hook even begins.
How to build a $1M Online Business in 2026
In a world where attention has become the stongest currency, building a personal brand and a business are the cheatcodes to success.
The Science (and Art) of Conversion on LinkedIn
Richard will be giving attendees the tools they need to see their marketing and sales work with LinkedIn. Richard’s keynote will be focused on “How to turn your LinkedIn content into clients." His session is specifically focused on finding the right people, the content they need to see and what needs to be said in the DMs to pivot them to calls.
Video That Connects: From Idea to Impact Without the Complexity
Success isn’t just about posting more videos, it’s about creating video content that truly connects with your audience and scales your presence. In this session, you’ll learn a practical, creator-centric workflow that makes better video achievable, whether you’re producing YouTube uploads, livestreams or hybrid formats. We’ll dig into how to: - Plan content that resonates and keep creative ideas grounded in audience motivation (and creativity over perfection). - Structure your videos like a showrunner, from hooks and storytelling beats to seamless transitions. - Leverage intuitive production tools that let you focus on your message, not tech complexity, with real-world examples from creators leveling up their workflow with tools like Ecamm Live. - Repurpose once, publish everywhere: practical strategies to turn one recording session into a portfolio of engaging content. Expect actionable tips, mindset shifts, and simple processes you can use right away to sharpen your video production and deepen viewer engagement, whether you’re an aspiring creator, an experienced YouTuber, or building your first video brand.
The Middle Stage: What Actually Moves the Needle After Setup (And Before Scale)
Most creator advice focuses on getting started or scaling fast. Far less attention is given to the middle stage — the period after initial setup but before real momentum — where many creators stall, copy what everyone else is doing, or chase tactics that don’t fit their business. In this session, Sam Deville shares practical insight from building a profitable, multi-revenue business without relying on viral growth or a massive following. She breaks down the decisions that matter most in this middle phase, including when to stop optimising for platforms, how to refine positioning, and how to avoid following trends that look successful but don’t translate into sustainable income. This talk is for creators who already have traction and want clarity on what to focus on next, what to ignore, and how to build something intentional rather than reactive.
Goodbye Busy Work: How I Scaled My 6-Figure Creator Business with Notion Agents
I'm proof that simplification, systemisation and automation are the key to growing a sustainable 6-figure YouTube & e-commerce business. By leveraging the right no-code tools and custom AI agents you can escape your busy work and focus your energy where it matters most: creating, building and connecting. And in 2026 it's easier than you think - you don't need a computer science degree! In this session I'll show you how, in just a few weeks, I was able to create AgentOS - my custom instructions for a team of personal agents in Notion - and then use that team to automate and simplify my busy work, hire better people, and scale my business better and faster.
Becoming the Unignorable Founder: How story drives sales, visibility and trust
It’s loud out there. Hundreds of millions of pieces of content go live every single minute, and it's getting harder for businesses, creators and founders to be noticed and remembered. In this session, Sophie Lee breaks down the art and strategy of becoming unignorable, not through louder marketing, but through sharper storytelling. Drawing on 14 years in journalism, brand strategy, and entrepreneurship, Sophie reveals the proven frameworks she uses to help founders turn real experiences into strategic assets. Expect raw insights, case studies, and practical tools you can apply immediately to communicate with more impact, deepen audience connection, and drive growth. You will leave the session understanding: 1. What it really means to be unignorable How unignorable founders think, communicate, and show up differently from everyone else. 2. The Unignorable Narrative A clear, repeatable framework for telling your story in a way that makes people remember you: – what to say, – what to leave out, – and how to turn lived experience into a message that lands. 3. How to speak so people actually listen Easy shifts in language and structure that make your content sharper, clearer and more compelling. 4. Visibility you can sustain How to show up in a way that feels human and doable, not high-volume, high-stress, or algorithm-chasing. You'll also leave with some useful somatics exercises to resource yourself as you become more visible.
Growing Community On and Off Socials: Beyond Vanity Metrics to Life-Altering Connections
In a digital landscape obsessed with follower counts and engagement rates, we've lost sight of what truly builds lasting influence: genuine community. In this session I challenge the conventional wisdom of social media optimization, turning the focus toward what actually matters—creating interconnected communities on and offline. As a Yale PhD student, founder of The Accepted Society, and former Head of Product for Ali Abdaal, I've built my platform not by chasing algorithms, but by fostering deep connections that extend far beyond the screen. In this talk, I'll share the strategic framework I've developed for cultivating communities that don't just engage with your content, but become integral to your mission and sustainable business model.
Find Your Voice, Find Your Audience: Simple Delivery Tweaks That Keep Viewers Watching
Most creators focus on the visuals, the edit, the lighting, the hook… but the real make-or-break moment? Your delivery. If you are stuck doing take after take, sounding a bit stiff or low energy on camera, or feeling like your voice just isn’t doing your content justice, this session is for you. In this practical, energetic session, voice coach Nic Redman shows creators how to use simple vocal and writing tweaks to make their content sound expressive, engaging and human. You will learn how to prep your voice so you record faster with fewer mistakes, adapt your scripts so they land better when spoken aloud, and use delivery techniques that instantly increase viewer connection and watch time. This session is designed for video-first creators who want to speed up filming, strengthen their on-camera presence and improve how their message lands. You will leave with tools you can apply immediately to create content that keeps people watching and supports the commercial goals behind your work, whether that is growth, sales or brand authority. And you’ll have a wee bit of craic doing it.
Media Mastery: Turning Your Message Into a Movement and a Business
After working with women entrepreneurs and female founders for over a decade, I have seen one truth become clearer than ever: media, visibility, and personal branding are no longer optional — they are essential. In today’s fast-moving world of AI, technology, and digital transformation, every entrepreneur must know how to show up, stand out, and build a powerful personal brand. People don’t just buy products anymore — they connect with leaders, stories, and missions. This session is designed for ambitious founders and business leaders who want to elevate their voice, grow their influence, and scale their business globally. We will explore how to embrace media, broadcasting, and social media strategically, while building a personal brand that attracts opportunities, partnerships, and loyal audiences. We will also dive into the power of community — because growth today is not built alone. Social media platforms, content, and engaged communities are key factors in expanding your reach and turning your message into a movement. With a special focus on YouTube as one of the most powerful tools for business leaders to share their expertise and connect with a global audience, this talk will inspire you to step into visibility with confidence and purpose. Media mastery is not just about marketing — it’s about building your brand, your community, and a business that can thrive beyond borders. If you are ready to amplify your story, grow your presence, and scale internationally, this is the conversation you need to be part of.
Stop Renting Your Audience: How to Build a Truly Stable Creator Business
Join Rob Balasabas (Head of Partnerships, Uscreen) and Giles Campbell Longley (Creative Operations & Strategy Leader, STORROR), the world's top parkour collective on YouTube, for a power session on how creators can break out of platform dependence and build a business that isn’t at the mercy of the algorithm, demonetization, or sudden platform rules. In this session, you’ll discover why today’s smartest creators use YouTube as a discovery engine instead of a business model, and how STORROR has focused on owning their audience to turn their massive reach into a thriving STORROR+ membership with loyal paying subscribers across web, mobile, and TV apps. This session will show you what’s possible when you stop building your creator business on rented land, and start owning it instead. Expect practical insights on: - Turning social followers into predictable revenue streams - Crafting a content funnel that drives YouTube views into membership signups and other off-platform revenue - Designing an off-platform experience that deepens fan loyalty - Why having your own streaming and membership platform (like STORROR+) is the next big creator advantage Whether you’re just starting out, or you’re ready to launch and scale your own membership or streaming platform, this session will leave you with the strategic playbook for building your creator business in 2026 and beyond.
Fearless Partnerships: 5 Steps To Generate Thousands of Leads and Create Multi 6-Figures Income in One Move
Most business owners chase leads one at a time. Robin Waite's Fearless Partnerships framework shows you how to think bigger. In this session, Robin shares his 5-step process for building strategic partnerships that generate thousands of leads and create multi 6-figure income in a single move. The same framework Robin will be sharing ihe used to generate 3,000 leads and over £300k in sales from a single podcast interview, land his dream speaking engagement and spend 3 hours on a boat with one of the leading creator influencers in his industry. Forget benchmarking the competition, Robin will show you why that's a losing game, and how to reverse it to your advantage.
The YouTube 2026 Game Plan: New Strategies for Creators & Entrepreneurs
The opportunity for growth on YouTube in 2026, whether you're a creator or entrepeneur, has never been greater. In this session, we'll cover everything you need to know: We'll discover the new opportunities in the market today, explore key monetization levers, detail new methods for brands and creators to work together, and provide a look at the key ways YouTube product plans to help you excel and deliver enhanced revenue growth to take you to the next level.
How TikTok LIVE is Powering the next Era of the Creator Economy
Unlocking TikTok LIVE's Best-Kept Secret Most people know TikTok as a place to grow an audience. Far fewer know it's also one of the most quietly lucrative ecosystems in the creator economy — and that the opportunity isn't necessarily about being on camera yourself. We're hosting a session at TubeFest for entrepreneurs, freelancers and creators who want to understand how the TikTok LIVE agency model works — and whether it could be the right fit for them. The afternoon will cover how the agency programme operates, what building and supporting a creator network actually looks like in practice, and what it takes to become an officially recognised TikTok LIVE Agency. The session includes: An introduction to TikTok LIVE and its agency ecosystem Time with the TikTok LIVE team to ask questions
