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Katie Fawkes

TubeFest 2026

Katie Fawkes is the Director of Marketing at Ecamm, a leading live streaming and video production software for Mac users. With a background in content strategy, podcasting, and community building, Katie is passionate about helping creators confidently show up on camera and grow their brands through video. She's the co-host of The Flow and The VHS Club video podcasts, hosts multiple live video series, and speaks regularly at industry events on topics like one-take video, camera confidence, and creator marketing.

Sessions

  • Video That Connects: From Idea to Impact Without the Complexity

    Success isn’t just about posting more videos, it’s about creating video content that truly connects with your audience and scales your presence. In this session, you’ll learn a practical, creator-centric workflow that makes better video achievable, whether you’re producing YouTube uploads, livestreams or hybrid formats. We’ll dig into how to: - Plan content that resonates and keep creative ideas grounded in audience motivation (and creativity over perfection). - Structure your videos like a showrunner, from hooks and storytelling beats to seamless transitions. - Leverage intuitive production tools that let you focus on your message, not tech complexity, with real-world examples from creators leveling up their workflow with tools like Ecamm Live. - Repurpose once, publish everywhere: practical strategies to turn one recording session into a portfolio of engaging content. Expect actionable tips, mindset shifts, and simple processes you can use right away to sharpen your video production and deepen viewer engagement, whether you’re an aspiring creator, an experienced YouTuber, or building your first video brand.