Joe Gregory

Joe Gregory (https://www.linkedin.com/in/joegregoryuk) is an entrepreneur, publisher, and marketing strategist who turns expertise into influence, authority, and income through books. Over the past two decades he has published more than 1,000 books and worked with hundreds of entrepreneurs, founders, and experts, guiding them to transform their ideas into assets that build credibility, attract clients, and generate measurable business growth.

He founded his first publishing company in 2006 before launching Rethink Press with Lucy McCarraher in 2011, which became part of Advantage | The Authority Company (home to Entrepreneur Books and Forbes Books) in 2025. His experience spans traditional, hybrid, and self-publishing as well as direct-response marketing, giving him a rare end-to-end understanding of how to make books pay.

Joe is a multiple bestselling author of several marketing and publishing titles, including The Wealthy Author, The Amazon Bestseller Plan, and Write Your Book Without the Fuss. He is co-author of the upcoming second edition of Book The Business (with Dan Kennedy and Adam Witty). He is also the creator of Make Your Book Pay and devised the card-based planning system behind BookMagic AI.

Known for blending publishing strategy with marketing impact, Joe believes nothing sells you like a book.