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Rob Balasabas

TubeFest 2026

Rob Balasabas is the Head of Creator Partnerships & Community at Uscreen, where he leads initiatives across sponsorships, influencer and agency relations, customer advocacy, and the company’s growing Membership+ Community.

A creator at heart, Rob has over 1 million views on his YouTube channel, where he shares tutorials, live streams, and behind-the-scenes insights into the creator economy. He also hosts The Upload podcast, diving deep into the business of content creation.

Rob is an advocate for digital creators and regularly speaks at conferences on membership strategies, monetization, and building sustainable income streams online.

Based in Vancouver, he blends industry expertise with first-hand creator experience—always with a focus on helping creators thrive on and off the platform.

Sessions

  • Stop Renting Your Audience: How to Build a Truly Stable Creator Business

    Join Rob Balasabas (Head of Partnerships, Uscreen) and Giles Campbell Longley (Creative Operations & Strategy Leader, STORROR), the world's top parkour collective on YouTube, for a power session on how creators can break out of platform dependence and build a business that isn’t at the mercy of the algorithm, demonetization, or sudden platform rules. In this session, you’ll discover why today’s smartest creators use YouTube as a discovery engine instead of a business model, and how STORROR has focused on owning their audience to turn their massive reach into a thriving STORROR+ membership with loyal paying subscribers across web, mobile, and TV apps. This session will show you what’s possible when you stop building your creator business on rented land, and start owning it instead. Expect practical insights on: - Turning social followers into predictable revenue streams - Crafting a content funnel that drives YouTube views into membership signups and other off-platform revenue - Designing an off-platform experience that deepens fan loyalty - Why having your own streaming and membership platform (like STORROR+) is the next big creator advantage Whether you’re just starting out, or you’re ready to launch and scale your own membership or streaming platform, this session will leave you with the strategic playbook for building your creator business in 2026 and beyond.