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Sophie Lee

TubeFest 2026

Sophie Lee is a founder, strategist, and storyteller who’s spent over 14 years helping some of the world’s biggest brands cut through the noise, including Disney, Universal, The UN and more. Today, she runs Electric Peach, a decentralised brand and marketing agency blending strategy, story, and psychology to help purpose-led businesses become unignorable.

Sophie’s work sits at the intersection of communication, behaviour, and impact. As an NCTJ-qualified journalist, she built her career on understanding why people pay attention and how stories shape behaviour. As an entrepreneur, she’s grown Electric Peach from a solo venture into a multi-faceted business spanning consultancy, communications training, brand and website development, and high-level visibility strategy for founders.

Her entrepreneurial journey hasn’t been linear. Sophie speaks openly about burnout, rebuilding, the realities of running a values-led company, and the power of self-expression as a business strategy.

At TubeFest, Sophie brings a refreshingly honest take on building a standout business in a saturated world: how to use storytelling to drive sales, how to become impossible to ignore without burning out, and why your voice is your most underused business asset.

Sessions

  • Becoming the Unignorable Founder: How story drives sales, visibility and trust

    It’s loud out there. Hundreds of millions of pieces of content go live every single minute, and it's getting harder for businesses, creators and founders to be noticed and remembered. In this session, Sophie Lee breaks down the art and strategy of becoming unignorable, not through louder marketing, but through sharper storytelling. Drawing on 14 years in journalism, brand strategy, and entrepreneurship, Sophie reveals the proven frameworks she uses to help founders turn real experiences into strategic assets. Expect raw insights, case studies, and practical tools you can apply immediately to communicate with more impact, deepen audience connection, and drive growth. You will leave the session understanding: 1. What it really means to be unignorable How unignorable founders think, communicate, and show up differently from everyone else. 2. The Unignorable Narrative A clear, repeatable framework for telling your story in a way that makes people remember you: – what to say, – what to leave out, – and how to turn lived experience into a message that lands. 3. How to speak so people actually listen Easy shifts in language and structure that make your content sharper, clearer and more compelling. 4. Visibility you can sustain How to show up in a way that feels human and doable, not high-volume, high-stress, or algorithm-chasing. You'll also leave with some useful somatics exercises to resource yourself as you become more visible.