Lucy McCarraher MBE is an author, speaker and multi-award-winning entrepreneur. She is the CEO of Book Magic AI and Publisher of Forbes Books UK. She founded the Business Book Awards and was awarded a Member of the Order of the British Empire (MBE) in the King’s New Year’s Honours List 2026 for her services to publishing and diversity.

Lucy is the UK’s most experienced business book mentor and has guided 1,000+ entrepreneurs through planning and writing their books - the human experience behind the Book Magic AI process. She facilitates masterminds for women entrepreneurs and her awards include a Stevie Award, a Great British Businesswoman Award, a NatWest Women in Business commendation and Great British Entrepreneur AI Entrepreneur of the Year.

Lucy hosts The Phoenix Conversations podcast and co-hosts the Forbes Books podcast. Her best-selling books include 'A Book of One's Own' and 'Book Magic'.

Lucy started her first publishing company while she was still at university and has worked in publishing and the media ever since. She has been a magazine editor and journalist; TV presenter, developer and script writer; work-life balance expert; and has a post-graduate diploma in teaching Creative Writing and Literacy.